Fractional Head of Retail Growth
Helping consumer brands build a real path into major retail.
I work with founder-led consumer product companies to build and execute practical U.S. retail growth strategies—from retailer selection and buyer positioning to pricing, margins, packaging, supply chain, launch, and account growth.
What I help brands do
Retail growth strategy
Choose the right retailers, channels, and sequence of opportunities instead of chasing every possible account.
Buyer and account strategy
Build the assortment, pricing, margin structure, positioning, and commercial story required to earn serious buyer consideration.
Retail readiness
Close the gaps that can derail a launch after the buyer says yes—including packaging, compliance, inventory, fulfillment, and forecasting.
Channel and distribution strategy
Decide when to sell direct, use distributors or representatives, and expand internationally without sacrificing margin or creating channel conflict.
Commercial execution
Support outreach, buyer preparation, presentations, negotiations, launch planning, and ongoing account growth.
Experience across the full retail commercialization system
15+ years spanning supply chain, product commercialization, national accounts, distribution, and global sales.
- Managed more than $10 million in annual strategic retail sales across a 200+ SKU portfolio
- Built and expanded programs with Best Buy, Lowe's, Menards, Micro Center, Sam's Club Mexico, Walmart Mexico, and international partners
- Led assortment, pricing, promotions, forecasting, inventory, packaging, and retail execution
- Currently Director of Global Sales at Cleer Audio
The ideal client
I work best with founder-led consumer brands that have a proven product and early market validation, generate approximately $1M–$50M in revenue, and are ready to enter major retail or expand an existing retail footprint.
Consumer products, consumer electronics, CPG, toys, games, collectibles, and adjacent categories are a natural fit.
How we can work together
Retail Growth Assessment
A focused review of your product, economics, channel strategy, retailer targets, sales process, and current opportunities.
Fractional Head of Retail Growth
Ongoing commercial leadership, strategy, and execution integrated with your leadership team.
Focused Project
Hands-on support for a defined retailer opportunity, launch, channel expansion, or commercial challenge.
Build a credible, profitable path into major retail
Most emerging brands do not need another full-time executive. They need experienced retail leadership at the point where retail becomes strategically important—before a full-time hire makes economic sense.
Ready to move beyond “we want to get into retail”?
Build an actual plan for where to compete, how to approach buyers, and what your business needs to execute successfully.